NecSUS #Intelligence is out… and it’s gorgeous!

The new Issue of Necsus_European Journal of media Studies Spring 2020 is just out, and it features the Special section on Media and Artificial Intelligence edited by Patricia Pisters an me… Enjoy it (and drop a comment, if you want)!

My article on Virtual reality written with Valentino Catricalà has just been published!

Read and comment the book chapter Valentino Catricalà, Ruggero Eugeni, “Technologically Modified Self–Centred Worlds. Modes of Presence as Effects of Sense in Virtual, Augmented, Mixed and Extended Reality”, in Federico Biggio, Victoria Dos Santos, Gianmarco Thierry Giuliana (eds.), Meaning–Making in Extended Reality, Canterano (RM), Aracne, 2020, ISBN 9788825534320, pp. 63-90

DOI 10.4399/97888255343204

Imaginary Screens: The Hypnotic Gesture and Early Film

in Craig Buckley, Rüdiger Campe, Francesco Casetti (eds.), Screen Genealogies. From Optical Device to Environmental Medium, Amsterdam, Amsterdam University Press, 2019, pp. 269-291.

DOI 10.5117/9789463729000_CH10.

Download the article from here, and the entire book (in open access) from here

Subjective Time Perception in watching moving images

Is finally out the first important paper coming from our research project on “Subjective Experience and Estimation of Moving-Image Time” (SEEM_IT)”. Proud to share it!

Abstract This article illustrates the first steps of a research project concerning the “Subjective Experience and Estimation of Moving-Image Time” (SEEM_IT). After introducing the theoretical background of the research, that links time perception to the embodied experience of movement, the article presents the main empirical results of an experiment aimed at assessing how spectators’ time perception is affected by the style of editing and the type of represented action in short video clips. Though the style of editing played a major role in influencing SEEM_IT, it also significantly interacted with the type of represented action. The article reassesses these findings by discussing them within the theoretical framework of the research.
Keywords Time perception · Film experience · Neurofilmology · Duration estimation · Time passage · Editing · Action

My paper on “The Post-advertising Condition Semiotics”

The primary hypothesis of this paper is that recent years have seen a shift from digital advertising to post-advertising: thanks to the growing role of machine learning algorithms in communicational processes, advertising has been losing the character of explicitly persuasive addresses to assume that of friendly and open proposals and advice, or even the simple facilitation of everyday purchasing practices. The paper seeks to understand if and under what conditions the socio-semiotic and semio-pragmatic approaches developed in relation to traditional advertising can still be applied to post-advertising phenomena. The paper is divided into three parts. In the first one, the advent of the post-advertising condition is considered. In the second one, Amazon’s Alexa, an example of a post-advertising dispositive, is analyzed. In the third part, the question of the use of traditional semiotic concepts and methods for the analysis of post-advertising is examined. The final answer to this question is affirmative, but on the condition that some new conceptual and methodological tools be introduced.

Keywords: Media semiotics Social semiotics Socio-semiotics
Semio-pragmatics Digital advertising Post-advertising Big data Machine learning Artificial intelligence Algorithmic capitalism
Media experience Dispositive

LInk to the paper:

My first article on the project “Audiovisual experience & time perception”

WHAT TIME IS IN? SUBJECTIVE EXPERIENCE AND EVALUATION OF MOVING IMAGE TIME, in Reti, saperi, linguaggi – Italian Journal of Cognitive Sciences number 1, 2018, January-June, pp. 81-96, DOI: 10.12832/90973

This paper sketches the main lines and introduces the first results of a theoretical and empirical research set within the framework of Neurofilmology and focused on the Subjective Experience and Evaluation of Moving Image Time (SEEM_ IT). In the first section, the paper reconstructs the state of the art of time studies in different disciplinary fields. The second section explains some underlying options of the research. Notably, it adopts the hypothesis (currently prevalent in neuroscience), that links time perception to movement and proprioception; and connects it to the idea that the perception of movement triggers processes of embodied simulation, which in turn are responsible for the perception of time. Film watching would, therefore, constitute a particularly rich and articulated experience of time. The last section presents the results of an experiment aiming to evaluate the role of editing styles in determining quantitative and qualitative aspects of SEEM_IT. The results show that fast-paced editing usually tends to produce a sensation of higher speed of both the time flow rate and the observed action rate, and an overestimation of the clip durations; however, the type of action displayed can modify this outcome.

Download the pdf file