This research aims to develop a theory and a model for analysing media experiences, considered as living and lived, embodied, situated forms of social experience.

The approach starts from a semiotic and culturological background, but gathers many hints from phenomenological reflection and takes into account the latest results of cognitive neuroscience. See in particular my book Semiotica dei media. Le forme dell’esperienza, summarized in the paper A Semiotic Theory of Media Experience, and the Introduction to Ruggero Eugeni & Adriano D’Aloia (eds), Neurofilmology. Audiovisual Studies and the Challenge of Neurosciences (2014).

More recently,  within the context of Neurofilmology I started funded research on the topic Time perception and performativity in audiovisual experiences: editing, camera movements, action and narrative manipulations. A neurofilmological approach (Prin project 2015 Perception, Performativity, and Cognitive Sciences). For papers, presentations and news about the research advancements, please see the Milano Unit research site.


Neurofilmology. Film Studies and the Challenge of Neurosciences

by Adriano D’Aloia and Ruggero Eugeni. Introduction to the Special Issue #22 of the Journal Cinéma et Cie, Spring-Winter 2014

Tags: film theory; film semiotics; cognitive neurosciences; neurofilmology; story and discourse;

Download the pdf file   Download the entire Issue

A Semiotic Theory of Media Experience

Paper presented with the title “Media Experiences and practices of analysis. For a critical pragmatics of media” at the Amsterdam School for Cultural Analysis (ASCA) International Workshop “Practicing Theory”, University of Amsterdam, March 2-4, 2011

tags: semiotics; media; consciousness; experience; situated cognition; embodiment; media studies;

Download the pdf file