Tag: media experience

Augmented Reality Filters and the Faces as Brands: Personal Identities and Marketing Strategies in the Age of Algorithmic Images

In Gabriele Meiselwitz (ed.), Social Computing and Social Media: Applications in Education and Commerce (Part II) , HCI International 2022 Conference Proceedings, vol. 15, Cham, Springer, 2022, pp. 1-12. DOI 10.1007/978-3-031-05064-0_17

Abstract. This paper analyzes the so-called “augmented reality filters” (ARF), a technology that makes it possible to produce and spread widely on social media a particular type of video selfies that are manipulated live while filming – for example, by modifying the somatic characters of the producer’s face. The first part of the paper analyzes ARFs in the light of a socio-semiotics of dispositives. This approach makes it possible to identify three interconnected aspects of ARFs: their technological consistency, which is closer to mixed reality than to augmented reality; their socio-psychological uses, and in particular personal identity construction through body image manipulation; and finally, their economic-political implications, linked to face recognition and social surveillance. The second part of the paper focuses on the marketing uses of ARFs and, in particular, on branded ARFs transforming users’ faces. In these cases, the radical involvement of brands in defining the identity of users requires a profound rethinking of the mechanisms of trust that bind them to consumers.
Keywords: Media semiotics · Socio-semiotics · Digital advertising · Augmented reality · Mixed reality · Enunciation · Identity · Algorithmic capitalism · Media experience · Dispositive

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Subjective Time Perception in watching moving images

Is finally out the first important paper coming from our research project on “Subjective Experience and Estimation of Moving-Image Time” (SEEM_IT)”. Proud to share it!

Abstract This article illustrates the first steps of a research project concerning the “Subjective Experience and Estimation of Moving-Image Time” (SEEM_IT). After introducing the theoretical background of the research, that links time perception to the embodied experience of movement, the article presents the main empirical results of an experiment aimed at assessing how spectators’ time perception is affected by the style of editing and the type of represented action in short video clips. Though the style of editing played a major role in influencing SEEM_IT, it also significantly interacted with the type of represented action. The article reassesses these findings by discussing them within the theoretical framework of the research.
Keywords Time perception · Film experience · Neurofilmology · Duration estimation · Time passage · Editing · Action

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My first article on the project “Audiovisual experience & time perception”

WHAT TIME IS IN? SUBJECTIVE EXPERIENCE AND EVALUATION OF MOVING IMAGE TIME, in Reti, saperi, linguaggi – Italian Journal of Cognitive Sciences number 1, 2018, January-June, pp. 81-96, DOI: 10.12832/90973

This paper sketches the main lines and introduces the first results of a theoretical and empirical research set within the framework of Neurofilmology and focused on the Subjective Experience and Evaluation of Moving Image Time (SEEM_ IT). In the first section, the paper reconstructs the state of the art of time studies in different disciplinary fields. The second section explains some underlying options of the research. Notably, it adopts the hypothesis (currently prevalent in neuroscience), that links time perception to movement and proprioception; and connects it to the idea that the perception of movement triggers processes of embodied simulation, which in turn are responsible for the perception of time. Film watching would, therefore, constitute a particularly rich and articulated experience of time. The last section presents the results of an experiment aiming to evaluate the role of editing styles in determining quantitative and qualitative aspects of SEEM_IT. The results show that fast-paced editing usually tends to produce a sensation of higher speed of both the time flow rate and the observed action rate, and an overestimation of the clip durations; however, the type of action displayed can modify this outcome.

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